Overview #

Enabling Tracking in WhatsApp Mini App #

Access WhatsApp Mini App, then

Step 1: Navigate to Settings > Advanced > Tracking section

Step 2: Enable the toggles for Google Analytics and Meta Pixel

Step 3: Create an Event name for tracking button clicks and copy it for use in your analytics platforms

Example: whatsapp_click

Setting Up Google Analytics Tracking #

Note: If you have not set up Google Analytics for your store, you can start setting up with Google’s official guide and allow up to 48 hours for full activation.

Step 1: Access your Google Analytics account, go to Admin > Events

Step 2: Click “Create event”

Step 3: Paste the event name copied from WhatsApp Mini App

Step 4: Select “Create without code” and enter your store URL

Step 5: Click “Create” to finish

Viewing Performance Data #

To monitor WhatsApp button performance:

Step 1: Navigate to the Reports tab in Google Analytics

Step 2: Select “User engagement & retention” > “Events”

Step 3: Locate your WhatsApp button event and track key metrics:

• Event count (total clicks)
• Total users (unique visitors who clicked)
• Event count per active user (average clicks per user)

These insights help you understand customer engagement patterns and optimize your WhatsApp communication strategy.

Support channels #

If you ever need assistance, visit our Help Center for comprehensive guides or watch detailed video tutorials on our YouTube channel.

At MooseDesk, we’re always here to help. Our dedicated email and live chat teams are available around the clock. Drop us an email at help@moosedesk.com, or click the Live Chat icon located at the bottom left corner of the MooseDesk app, our official website, and even within this Help Center.