6+ Clever Templates To Ask for Customer Reviews

You’ve got the perfect product, and now it’s time to get your customers talking about it. When used correctly, word-of-mouth reviews can be one of the most powerful marketing tools to increase your sales. This strategy can include customer reviews and give customers the final push to make a complete purchase in your Shopify store.

So, how do you encourage your customers to leave those valuable reviews? One of the best ways is to do it organically with the traditional way – asking them directly. 

Learn the value of customer reviews and how to ask for customer reviews properly. At the end of the blog, we will provide you with 6+ templates for asking customer reviews.

Understanding the Value of Customer Reviews 

With the shift in customer behavior due to globalization, customers are leaning more towards online shopping. As this trend shifted, so did their source of trust. Here’s why customer reviews are important: 

1. Helps Increase Your Shopify Store’s Trust and Credibility

Regardless of what type of Shopify stores you have, customer reviews reflect how your customer perceives your store. Often if customers are new to a website, they will first read your customers reviews before deciding to purchase a product or service.

Nine out of ten customers read customer reviews before completing a purchase. From a customer’s perspective, they are more likely to trust fellow customers’ opinions rather than the seller’s, as reviews come from real people with authentic experiences.

Apps like Judge.me can help you to showcase your customer reviews and customers’ honest opinion to build trust with your future customers. 

customer feedback

2. Improves Your SEO Ranking 

Search engines love fresh content. Besides, they will use customer reviews to see if your business is a good match for local searches. If you have more customer reviews with an optimized website, your website will rank higher in local searches. The way it works is by writing reviews, customers will tend to use specific keywords and phrases.

Once those keywords are identified, search engines will have a good grasp of what your store is about. This helps your website appear in relevant search results. As you accumulate more reviews, your business credibility will improve, increasing your chances of being highlighted by search engines.

As a result, you will have more chances of being highlighted by search engines. Think of reviews as a continuous stream of user-generated content that keeps your site active and engaging. Apps like SEOAnt can help you automate all your SEO work and optimize your SEO rankings. 

How to Ask for Customer Reviews? 

Requesting for customer reviews can seem tricky, but it’s simpler than you might think. There are two ways to do this either by asking them directly or earning them through incentives. Let’s learn more ways to ask for customer reviews: 

1. Reaching Out to Customers Through Email Notifications

Asking them directly is often the most effective approach. After a purchase, reach out to your customers with a personal message. Whether through email, or a phone call, directly asking for their feedback shows you value their opinion. So, be sure to make the review process simple and hassle-free. You can do this by providing clear instructions and direct links to your review platform.

The easier it is, the more likely customers will take the time to leave their thoughts. In addition, consider using apps like Klaviyo to send review requests automatically, trigger review requests based on delivery date, and review data to segment your customers. 

2. Incentivizing Your Customers With a Loyalty Program

It’s no surprise that customers are more motivated to complete an action when they are offered a reward or incentive like discount codes. Incentivizing will help you to increase the likelihood of repeat purchases by rewarding them. Platforms such as Ako Loyalty Retargeting CRM can help you to reward customers through VIP tiers and points programs.

By integrating Judge.me, you can encourage customers to leave reviews in exchange for points and rewards within the Ako Loyalty Retargeting CRM app.

loyalty program, customer retention

3. Providing Exceptional Customer Service With MooseDesk

Another way to gather reviews is by earning them through exceptional service. When customers have a great experience, they’re more likely to share it without being asked. They can be your biggest advocate! Just remember to go above and beyond in your customer interactions, cause you want to make your customers feel they are valued after leaving your store.

If you haven’t had an all-in-one customer service platform, consider using  MooseDesk. This app can help you to achieve high-quality customer reviews. Their features allow you to add live chat widgets to your Shopify store, manage all of the customer tickets within one dashboard and enjoy other handy solutions to make happy loyal customers.


6+ Clever Templates to Ask For Customer Reviews 

Earlier in the blog, we learned about the value of asking for customer reviews. However, finding the right words and crafting new reviews can be a hassle. With that in mind, it’s easier for sellers to use customer reviews templates. They can ensure consistency, save time and make the process easier for you and your team.

Below is a good example from Judge.me

Example from Judge.me

Looking closely at the example given above, we want to maintain a polite, friendly and professional tone when asking for customer reviews. Below we provide several templates to ask for customer reviews: 

1. The Thank You Template 

Using this template shows that you appreciate their purchase while gently requesting feedback. It is a great way to make customers feel valued and heard:

Dear (Customer’s Name),

Thank you for shopping with (Your Store Name) – we hope you were happy with your order. 

We’d love to hear your experience of using (Product Name), so we would like to invite you to review us on (Link) – it will only take (X) minutes and will be invaluable to us! 

Thank you so much, 

(Your Name)

2. Customer Support Follow-Up Template

This template is made for businesses that want to follow up after providing customer support. You get to thank the customer for the opportunity to assist and ask for feedback to help improve future service:

Hello (Customer’s Name) 

Thank you for contacting us. 

We recently assisted you with (describe the support issue briefly). We would like to hear your thoughts about your experience with our customer service team.  

Please take a few minutes to share your thoughts (Link to Review)

Best regards,

(Your Name)

3. The Straightforward Template

If you need a direct template and to the point, try this straightforward template. It quickly asks customers to leave a review to help improve customer satisfaction straightforwardly without any frills: 

Dear (Customer’s Name),

We hope you’re loving your (Product Name)! Please help us improve our customer satisfaction by writing a quick review (Link to Review). We would be extremely grateful

Kind regards, 

(Your Name)

4. The Simple and Easy Template

For simplicity, you can use this template, which politely asks customers to share their experiences and ensures them that their feedback is valuable. It’s ideal for encouraging reviews without overwhelming the customer:

Hello (Customer’s Name), 

We would love to hear about your experience using (Product Name). If you can spare a few minutes to leave us a review, we’d be very grateful! (Link to Review)

Thank you for your time and for choosing (Your Store)!


(Your Name)

5. The Personal Touch Template

Whenever you want to make your customers feel personalized with a heartfelt tone, you can use this template. Customers will feel that you truly value their opinions and are personally interested in their feedback: 

Dear (Customer’s Name), 

We noticed that you purchased (Product Name) on (Date). Your opinion means a lot to us, and we’d love to hear what you think. Could you please spare a few minutes to leave a customer review on (Link to Review)? It would help us a lot. 

Thank you! 

Best regards, 

(Your Name) 

6. The Incentive Offer Template

If you need to give your customer a little push to complete the customer review, then this template will work. Using this template can encourage reviews while rewarding your customer loyalty:

Hey (Customer’s Name)! 

We wanted to say thank you for shopping with us and we’d love to know your feedback on (Product Name). Your feedback is really important to us and we aim to improve our product! In exchange for your feedback, here’s a 50% discount code just for you! 

(Link to Review)

Thank you so much!


(Your Name) 

7. The Friendly Reminder

This template is good to be used after some time to check in with the customer and invite them to share their experience. It’s an easy way to show customers you care about their ongoing satisfaction: 

Hello (Customer’s Name),

We are reaching out to you to check in and see if you have any questions of feedback about our (Product Name). If you have a minute to spare, please leave a review on (Link to Review). Genuine insights from customers like you will be incredibly helpful to us and our community.

Warm regards,

(Your Name)

Final thoughts

Getting customer reviews doesn’t have to be complicated. When you manage to understand their value and ask directly, you can build trust, improve your SEO, and enhance customer engagement. To ask for their reviews, you can simply use Klaviyo and Judge.me integrated into Ako Loyalty Retargeting CRM, along with MooseDesk to provide exceptional customer service.

With over six polite, professional, and friendly customer reviews templates provided above, we hope to save you time, ensure consistency, and make the process easier for you and your team. As a result, we hope that you can engage better with your customers and better understand them.

Topic: E-commerce Best Practices,