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8+ ai software for shopify merchants

8+ Shopify AI Software That Makes Customer Service 3 Times Easier

Nowadays, the adoption of Artificial Intelligence (AI) has emerged as one of the most transformative technologies and has rapidly changed the landscape of customer service for business. According to a survey from Tidio, 88% of customers had at least one conversation with a chatbot and three out of four companies are satisfied with their chatbot results. As business continues to place a high priority on giving customers a better experience, providing AI tools is seen as an effective solution.

In this article, we’ll discuss 8+ Shopify AI Software That Makes Customer Service 3 Times Easier for your business.

Table of contents

What is AI software integrated into the Shopify platform?

Benefits of using Shopify AI software in customer service

 8+ Shopify AI Software for your better Customer Service

How to choose the right AI software for your Shopify stores?

What is AI software integrated into the Shopify platform?

Artificial intelligence (AI) chatbots are apps or interfaces that can carry on human-like conversations using natural language understanding (NLU) or natural language processing (NLP) and machine learning (ML). By leveraging AI algorithms, these chatbots can continuously learn from interactions, quickly understand user preferences and deliver accurate responses.

Shopify integrates with third-party AI applications and services to offer smart features such as personalized recommendations and predictive analytics. By using virtual agents that are educated on a company’s content and data, these chatbots can expand customer support operations for online businesses.

Benefits of using Shopify AI software in customer service

Better customer support availability 

Customers always want fast and easy service, even during peak hours. When using Shopify AI software for customer service, you can provide instant solutions and reduce time to handle customer inquiries. Through AI Chatbots and AI assistants, customers can easily find information on their own or get answers to FAQs in minutes at any time of day or night. 

Moreover, Shopify AI software can deliver omnichannel support across various platforms including websites, social media platforms, mobile apps, messaging apps, and voice assistants to help deliver smooth and consistent experiences.

>> Learn more about 10+ Help Desk Metrics To Measure Support Performance On Shopify 

Better understanding of customer journey

With every interaction, the Shopify AI software will gather valuable insights from customers and their journeys by collecting data history and past interactions across various channels. This information is used to understand customer preferences, shopping behavior and pain points, thereby helping Shopify merchants to predict customer needs and provide proactive support. These actionable insights pave the way for strategic decision-making that improves efficiency and enhances overall customer satisfaction.

Improved accuracy of self-service options

Shopify AI software equipped with advanced language processing and machine learning can enhance the accuracy of customer inquiry responses significantly. These tools operate by comprehending the context of inquiries and leveraging extensive knowledge bases to provide precise and relevant information to customer support teams. Additionally, through continuous learning from past interactions, Shopify AI systems progressively improve in accuracy and reliability, thereby reducing errors and ensuring seamless support experiences for customers.

According to an article in Harvard Business Review, 81% of customers attempt to resolve issues independently before reaching out to customer service. Consequently, integrating self-service options such as FAQs or knowledge base articles with Shopify AI chatbots empowers customers to swiftly and effectively locate the information they require. This approach promotes self-reliance among customers while simultaneously freeing up valuable resources for customer service teams.

8+ Shopify AI Software for your better Customer Service

Shopify AI software has become an integral part of customer service solutions to help you effectively address the challenges when delivering customer service. By understanding what’s available, you can make an informed decision on which AI tool will best align with your customer service objectives.

 Here are 8 selected software platforms offering AI functionalities to support your team and enhance customer experiences.

Tidio 

tidio ai chatbot

Tidio is a Shopify customer service software tailored to boost your business’s growth. It combines live chat, chatbots, emails, Messenger, and Instagram into one convenient tool, allowing you to communicate with your customers faster.

One standout feature of Tidio’s customer service plans is the Reply Assistant, which assists Shopify merchants in refining their messages before sending them out. Additionally, the company offers Lyro AI, a virtual support agent that mimics human interaction to help enrich customer interactions and solve up to 70% of customer problems in seconds.

With natural language understanding, integration with Shopify for order tracking, and automated responses, Tidio helps Shopify merchants reduce cart abandonment, improve customer satisfaction, and boost sales with personalized assistance. 

Price: Tidio offers a free trial. Paid customer service plans begin at $29 per month, while the Lyro AI Agent plans to start at $39 per month.

Zendesk

zendesk AI feature

Zendesk is a popular Shopify customer support platform designed to centralize all service interactions and customer history within a unified interface. This approach simplifies the tracking, prioritization, and resolution of customer inquiries for support teams, fostering seamless and efficient operations.

Zendesk AI is the intelligence layer of the Zendesk platform. Currently, this app offers 2 levels of AI software functionality to meet your business needs:

  • Zendesk AI includes conversation bots, and auto-replies with articles to help suggest macros for agents and knowledge in the context panel. This accelerates response times, allowing customer service agents to handle more complex inquiries. 
  •  Zendesk Advanced AI offers an advanced auto replies feature and suggested intents when creating answers to help enhance Shopify’s user experience. 

Price: Zendesk offers a free trial option to start. Plan with AI feature starts at $115/agent per month, and Advanced AI add-on is priced at $50/agent per month.

Help Scout

Help Scout AI chatbot

Help Scout is a Shopify customer service software tool designed to streamline and optimize customer support operations. It offers features such as shared inboxes for managing emails efficiently, a robust knowledge base for self-service support, live chat for real-time interactions with customers, and comprehensive reporting and analytics to help Shopify merchants track performance and gather insights.

Help Scout offers an outstanding AI summarize [Beta] feature to help summarize long email threads into bullet points, saving time and effort for support teams. Moreover, with Shopify AI assistance, your team can easily translate text into various languages: Chinese, Indonesian, Italian, Japanese, Portuguese, Dutch, English, Filipino, French, Korean, German, Russian, Spanish, and Vietnamese.

Price: Free trial available. Subscriptions with AI features start at $40/user per month.

Re: amaze

Re:amaze AI chatbot

Re: amaze is a popular integrated Shopify customer service, live chat, and helpdesk platform for online businesses to help centralize customer communication.

Re: amaze’s AI feature is a comprehensive suite designed to streamline customer support operations and enhance efficiency. Leveraging AI technology, Re: amaze offers several key AI functionalities that help automate repetitive tasks, improve response times, and optimize support processes. These features include:

  • AI FAQ Bot: enhances customer support by automatically suggesting relevant FAQ articles based on their questions and follow-up messages.
  •  Chatbots (Hello Bot, FAQ Bot, Order Bot): enable pre-built Re: amaze Chatbots to help with frontline customer service
  •  Chatbots (Custom Workflow Bots): designed to tailor the business’s unique needs and requirements based on the user’s predefined rules and conditions. 

Price: Start with a 14-day free trial. Basic subscription with Chatbots feature starts at $29 per team member/month

Richpanel

Richpanel AI customer service

Richpanel is an Shopify AI helpdesk app that simplifies customer query management across multiple channels, enabling quicker responses and scalability. It is especially advantageous for rapidly growing merchants aiming to uphold exceptional customer service standards without expanding their workforce.

Richpanel leverages the platform that combines the best AI and humans to respond faster, manage all channels & scale your customer service. With Shopify AI assistants that learn from your best interactions, this feature can help enhance your team performance and customer experience.

Price: Pro subscription with Shopify AI feature starts with $60/month

Botsify

Botsify AI chatbot

Botsify is a chatbot automation platform that provides unified chat automation for your business across various platforms such as websites, Facebook, Instagram, Whatsapp, and Telegram. You can easily integrate Botsify with your Shopify store.

Here’s why Botsify is right for you:

  • Automate your sales processes: Bosify helps turn boring web forms into friendly conversations and get your meetings and sales calls scheduled
  •  Increase Store conversions by 60% with conversational commerce AI agents
  • Perfect your customer support Shopify merchants: Bosify provides consistent 24/7 support across channels

Price: Paid plans starting at $49/month

Ada

Ada AI chatbot

Ada is the AI-powered customer service automation platform that helps resolve the most significant number of support inquiries across channels and languages with the least amount of human effort. Ada offers an integration for Shopify merchants to help businesses provide better support.

Ada’s platform includes voice AI and smooth transitions between bots and agents. This platform prioritizes enterprise-level security and privacy standards globally. When connected to your Shopify store, Ada’s chatbot can update customers on shipping and other order details.

Price: Contact for pricing

Intercom

Intercom chatbot

Intercom is a customer service solution that combines an AI chatbot, help desk, and proactive support to streamline customer communications across various channels such as email, SMS, and in-app messaging. Intercom provides integrations with Shopify to enable seamless communication between merchants and their customers.

The custom AI Bot feature of the Intercom app allows businesses to create personalized chatbots tailored to their specific needs, including:

  • Triage conversations automatically: Custom Bots collect upfront customer information, making support much quicker and more efficient than email.
  •  Customize bots without code: Design a bot in minutes so it can start triaging or acquiring leads for your team.
  • Proactively engage every qualified lead: custom bots start conversations by using advanced targeting and enrichment and only engage the leads you want.

Price: Intercom offers a free trial plan for your business to start. 

How to choose the right AI software for your Shopify stores?

When selecting a Shopify AI software for your business, it’s essential to assess various factors to ensure it aligns with your objectives and delivers value to your company. To help you make an informed decision, we’ve outlined four key factors to consider when choosing Shopify AI software for your business:

  • Define your objective: Before diving into the selection process, it’s crucial to define your objectives for implementing an AI chatbot. Considering your business goals, such as improving customer service, increasing sales, or automating tasks, can help you choose the suitable tool that aligns with your specific needs and objectives.
  • Evaluate Features and Functionalities: When evaluating AI chatbots, pay close attention to the features and functionalities they offer. Assess whether the chatbot can handle complex queries, provide personalized responses, and streamline workflows effectively. Choose a Shopify AI tool that offers a comprehensive range of features tailored to your business requirements.
  • Assess Readiness: Consider factors such as whether the chatbot can be deployed quickly and easily without extensive technical knowledge. Choose a chatbot solution that is user-friendly, scalable, and ready to integrate seamlessly into your business operations.
  • Pricing: Pricing is a crucial factor to consider when selecting a Shopify AI chatbot for your business. Evaluate the price offered by different providers, such as subscription-based plans, pay-per-use models, or custom pricing options. You should choose a chatbot solution that offers transparent pricing and provides value for your investment.

Final Thought

In conclusion, the integration of AI software with Shopify platforms has revolutionized the landscape of customer service, offering unparalleled efficiency and effectiveness. With the diverse range of Shopify-compatible AI tools discussed above, businesses can streamline their operations, enhance customer satisfaction, and ultimately drive growth.

8+ ai software for shopify merchants

8+ Shopify AI Software That Makes Customer Service 3 Times Easier

Nowadays, the adoption of Artificial Intelligence (AI) has emerged as one of the most transformative technologies and has rapidly changed the landscape of customer service for business. According to a survey from Tidio, 88% of customers had at least one conversation with a chatbot and three out of four companies are satisfied with their chatbot results. As business continues to place a high priority on giving customers a better experience, providing AI tools is seen as an effective solution.

In this article, we’ll discuss 8+ Shopify AI Software That Makes Customer Service 3 Times Easier for your business.

Table of contents

What is AI software integrated into the Shopify platform?

Benefits of using Shopify AI software in customer service

 8+ Shopify AI Software for your better Customer Service

How to choose the right AI software for your Shopify stores?

What is AI software integrated into the Shopify platform?

Artificial intelligence (AI) chatbots are apps or interfaces that can carry on human-like conversations using natural language understanding (NLU) or natural language processing (NLP) and machine learning (ML). By leveraging AI algorithms, these chatbots can continuously learn from interactions, quickly understand user preferences and deliver accurate responses.

Shopify integrates with third-party AI applications and services to offer smart features such as personalized recommendations and predictive analytics. By using virtual agents that are educated on a company’s content and data, these chatbots can expand customer support operations for online businesses.

Benefits of using Shopify AI software in customer service

Better customer support availability 

Customers always want fast and easy service, even during peak hours. When using Shopify AI software for customer service, you can provide instant solutions and reduce time to handle customer inquiries. Through AI Chatbots and AI assistants, customers can easily find information on their own or get answers to FAQs in minutes at any time of day or night. 

Moreover, Shopify AI software can deliver omnichannel support across various platforms including websites, social media platforms, mobile apps, messaging apps, and voice assistants to help deliver smooth and consistent experiences.

>> Learn more about 10+ Help Desk Metrics To Measure Support Performance On Shopify 

Better understanding of customer journey

With every interaction, the Shopify AI software will gather valuable insights from customers and their journeys by collecting data history and past interactions across various channels. This information is used to understand customer preferences, shopping behavior and pain points, thereby helping Shopify merchants to predict customer needs and provide proactive support. These actionable insights pave the way for strategic decision-making that improves efficiency and enhances overall customer satisfaction.

Improved accuracy of self-service options

Shopify AI software equipped with advanced language processing and machine learning can enhance the accuracy of customer inquiry responses significantly. These tools operate by comprehending the context of inquiries and leveraging extensive knowledge bases to provide precise and relevant information to customer support teams. Additionally, through continuous learning from past interactions, Shopify AI systems progressively improve in accuracy and reliability, thereby reducing errors and ensuring seamless support experiences for customers.

According to an article in Harvard Business Review, 81% of customers attempt to resolve issues independently before reaching out to customer service. Consequently, integrating self-service options such as FAQs or knowledge base articles with Shopify AI chatbots empowers customers to swiftly and effectively locate the information they require. This approach promotes self-reliance among customers while simultaneously freeing up valuable resources for customer service teams.

8+ Shopify AI Software for your better Customer Service

Shopify AI software has become an integral part of customer service solutions to help you effectively address the challenges when delivering customer service. By understanding what’s available, you can make an informed decision on which AI tool will best align with your customer service objectives.

 Here are 8 selected software platforms offering AI functionalities to support your team and enhance customer experiences.

Tidio 

tidio ai chatbot

Tidio is a Shopify customer service software tailored to boost your business’s growth. It combines live chat, chatbots, emails, Messenger, and Instagram into one convenient tool, allowing you to communicate with your customers faster.

One standout feature of Tidio’s customer service plans is the Reply Assistant, which assists Shopify merchants in refining their messages before sending them out. Additionally, the company offers Lyro AI, a virtual support agent that mimics human interaction to help enrich customer interactions and solve up to 70% of customer problems in seconds.

With natural language understanding, integration with Shopify for order tracking, and automated responses, Tidio helps Shopify merchants reduce cart abandonment, improve customer satisfaction, and boost sales with personalized assistance. 

Price: Tidio offers a free trial. Paid customer service plans begin at $29 per month, while the Lyro AI Agent plans to start at $39 per month.

Zendesk

zendesk AI feature

Zendesk is a popular Shopify customer support platform designed to centralize all service interactions and customer history within a unified interface. This approach simplifies the tracking, prioritization, and resolution of customer inquiries for support teams, fostering seamless and efficient operations.

Zendesk AI is the intelligence layer of the Zendesk platform. Currently, this app offers 2 levels of AI software functionality to meet your business needs:

  • Zendesk AI includes conversation bots, and auto-replies with articles to help suggest macros for agents and knowledge in the context panel. This accelerates response times, allowing customer service agents to handle more complex inquiries. 
  •  Zendesk Advanced AI offers an advanced auto replies feature and suggested intents when creating answers to help enhance Shopify’s user experience. 

Price: Zendesk offers a free trial option to start. Plan with AI feature starts at $115/agent per month, and Advanced AI add-on is priced at $50/agent per month.

Help Scout

Help Scout AI chatbot

Help Scout is a Shopify customer service software tool designed to streamline and optimize customer support operations. It offers features such as shared inboxes for managing emails efficiently, a robust knowledge base for self-service support, live chat for real-time interactions with customers, and comprehensive reporting and analytics to help Shopify merchants track performance and gather insights.

Help Scout offers an outstanding AI summarize [Beta] feature to help summarize long email threads into bullet points, saving time and effort for support teams. Moreover, with Shopify AI assistance, your team can easily translate text into various languages: Chinese, Indonesian, Italian, Japanese, Portuguese, Dutch, English, Filipino, French, Korean, German, Russian, Spanish, and Vietnamese.

Price: Free trial available. Subscriptions with AI features start at $40/user per month.

Re: amaze

Re:amaze AI chatbot

Re: amaze is a popular integrated Shopify customer service, live chat, and helpdesk platform for online businesses to help centralize customer communication.

Re: amaze’s AI feature is a comprehensive suite designed to streamline customer support operations and enhance efficiency. Leveraging AI technology, Re: amaze offers several key AI functionalities that help automate repetitive tasks, improve response times, and optimize support processes. These features include:

  • AI FAQ Bot: enhances customer support by automatically suggesting relevant FAQ articles based on their questions and follow-up messages.
  •  Chatbots (Hello Bot, FAQ Bot, Order Bot): enable pre-built Re: amaze Chatbots to help with frontline customer service
  •  Chatbots (Custom Workflow Bots): designed to tailor the business’s unique needs and requirements based on the user’s predefined rules and conditions. 

Price: Start with a 14-day free trial. Basic subscription with Chatbots feature starts at $29 per team member/month

Richpanel

Richpanel AI customer service

Richpanel is an Shopify AI helpdesk app that simplifies customer query management across multiple channels, enabling quicker responses and scalability. It is especially advantageous for rapidly growing merchants aiming to uphold exceptional customer service standards without expanding their workforce.

Richpanel leverages the platform that combines the best AI and humans to respond faster, manage all channels & scale your customer service. With Shopify AI assistants that learn from your best interactions, this feature can help enhance your team performance and customer experience.

Price: Pro subscription with Shopify AI feature starts with $60/month

Botsify

Botsify AI chatbot

Botsify is a chatbot automation platform that provides unified chat automation for your business across various platforms such as websites, Facebook, Instagram, Whatsapp, and Telegram. You can easily integrate Botsify with your Shopify store.

Here’s why Botsify is right for you:

  • Automate your sales processes: Bosify helps turn boring web forms into friendly conversations and get your meetings and sales calls scheduled
  •  Increase Store conversions by 60% with conversational commerce AI agents
  • Perfect your customer support Shopify merchants: Bosify provides consistent 24/7 support across channels

Price: Paid plans starting at $49/month

Ada

Ada AI chatbot

Ada is the AI-powered customer service automation platform that helps resolve the most significant number of support inquiries across channels and languages with the least amount of human effort. Ada offers an integration for Shopify merchants to help businesses provide better support.

Ada’s platform includes voice AI and smooth transitions between bots and agents. This platform prioritizes enterprise-level security and privacy standards globally. When connected to your Shopify store, Ada’s chatbot can update customers on shipping and other order details.

Price: Contact for pricing

Intercom

Intercom chatbot

Intercom is a customer service solution that combines an AI chatbot, help desk, and proactive support to streamline customer communications across various channels such as email, SMS, and in-app messaging. Intercom provides integrations with Shopify to enable seamless communication between merchants and their customers.

The custom AI Bot feature of the Intercom app allows businesses to create personalized chatbots tailored to their specific needs, including:

  • Triage conversations automatically: Custom Bots collect upfront customer information, making support much quicker and more efficient than email.
  •  Customize bots without code: Design a bot in minutes so it can start triaging or acquiring leads for your team.
  • Proactively engage every qualified lead: custom bots start conversations by using advanced targeting and enrichment and only engage the leads you want.

Price: Intercom offers a free trial plan for your business to start. 

How to choose the right AI software for your Shopify stores?

When selecting a Shopify AI software for your business, it’s essential to assess various factors to ensure it aligns with your objectives and delivers value to your company. To help you make an informed decision, we’ve outlined four key factors to consider when choosing Shopify AI software for your business:

  • Define your objective: Before diving into the selection process, it’s crucial to define your objectives for implementing an AI chatbot. Considering your business goals, such as improving customer service, increasing sales, or automating tasks, can help you choose the suitable tool that aligns with your specific needs and objectives.
  • Evaluate Features and Functionalities: When evaluating AI chatbots, pay close attention to the features and functionalities they offer. Assess whether the chatbot can handle complex queries, provide personalized responses, and streamline workflows effectively. Choose a Shopify AI tool that offers a comprehensive range of features tailored to your business requirements.
  • Assess Readiness: Consider factors such as whether the chatbot can be deployed quickly and easily without extensive technical knowledge. Choose a chatbot solution that is user-friendly, scalable, and ready to integrate seamlessly into your business operations.
  • Pricing: Pricing is a crucial factor to consider when selecting a Shopify AI chatbot for your business. Evaluate the price offered by different providers, such as subscription-based plans, pay-per-use models, or custom pricing options. You should choose a chatbot solution that offers transparent pricing and provides value for your investment.

Final Thought

In conclusion, the integration of AI software with Shopify platforms has revolutionized the landscape of customer service, offering unparalleled efficiency and effectiveness. With the diverse range of Shopify-compatible AI tools discussed above, businesses can streamline their operations, enhance customer satisfaction, and ultimately drive growth.

new partnership avis

Meet Our New Partner: AvisPlus Production Option

We are delighted to share that MooseDesk and AvisPlus Production Option have established a new partnership. By joining forces with Avis, MooseDesk sets the goal to enhance the quality and diversity of customer support services. We believe that this collaboration opens up great opportunities for innovation and growth, allowing us to meet the needs of online businesses worldwide, particularly Shopify merchants!

About MooseDesk

At MooseDesk, we pride ourselves on delivering exceptional customer support solutions that cater to online businesses perfectly. With our seamless ticket management system, merchants can efficiently handle customer inquiries, streamline communication, and provide exceptional support to their valued clients.

>> Get to know about MooseDesk and its customer service solutions for online merchants!

About AvisPlus Production Option

AvisPlus Product Options empowers your customers to personalize their shopping experience by replacing boring product options with dropdown menus, image and color swatches, input fields, checkboxes, radio buttons and many more which increase the usability and look of your products.

>> Click here to learn more about AvisPlus

Subscribe to get the latest news, promotions, and exclusive offers from MooseDesk straight into your mailbox!

CRM Hacks on Shopify: 7 Tips to Elevate Customer Experience

In any Shopify store, customer satisfaction is integral to online sales success. By using a strong CRM system for Shopify, you can improve customer relationships and increase sales for your business. However, only a few Shopify merchants fully understand the CRM system and its effective use. This blog discusses 7 tips for using CRM for Shopify effectively to enhance sales, marketing, and customer experience.

By following these tips, you can make the most out of CRM for Shopify and create a better experience for your customers. 

Table of contents:

What Are The Benefits of Shopify CRM?

7 CRM Tips for Shopify Merchants to Boost Sales

Top 3 Shopify CRM Solutions For Your Business

crm hacks on shopify

Benefits of Shopify CRM

Improve Customer Experience 

CRM on Shopify enhances customer support by efficiently tracking interactions and resolving issues, leading to improved satisfaction and loyalty. As a result, this positive engagement also directly influences sales growth. 

Personalize Customer Journey

These third-party CRM platforms for Shopify allow you to categorize your customers with tags.

As a result, you can send personalized marketing messages to each customer segment. This approach ensures messages reach your targeted customers without bothering others, resulting in higher conversion rates. 

Automate Your Sales Process

automate the sale process

The CRM automates various sales tasks, including invoice creation, follow-up emails, and quote generation, streamlining your sales process. This saves time and effort on tasks, giving more time for important business activities. 

Enhance Sales Performance 

Using CRM tools for Shopify, merchants can track and analyze sales metrics, enabling businesses to make informed adjustments to their strategies. This will eventually boost sales and success in e-commerce by improving strategies and fixing weaknesses in their operations.

Manage Your Leads

The CRM (customer relationship management) system helps you keep track of potential customers by watching what they do on your website, from visiting to buying. This capability empowers you to develop effective strategies for nurturing leads and cultivating a loyal customer base. 

7 CRM Tips for Shopify Merchants to Boost Sales

Engage With Your First-time Customers 

With the right CRM system for Shopify, you can easily create personalized welcome emails for first-time customers. These messages express gratitude for their initial purchase and offer incentives for future buys. 

Creating a connection with a customer right from the beginning is crucial. Experienced sellers understand that keeping a repeat customer is cheaper than finding new ones.

The CRM software creates a positive first-buying experience that makes customers happy and boosts your long-term sales.

Set Up Your Follow-up Sequences 

CRM for Shopify automatically sends emails for abandoned carts, orders, shipping updates, thank-you notes, product suggestions, and feedback collection. 

These emails are crucial throughout the buying journey, encouraging purchases, and fostering customer engagement at each step. This ultimately improves customer satisfaction, enhances conversion rates, and boosts your sales figures.

Create Various Customer Segmentations 

As mentioned above, one of the benefits of CRM software is the ability to categorize customers using tags. With this feature, you can establish various criteria to divide your customer base into different groups. 

This segmentation empowers businesses to send personalized messages and promotions, effectively engaging each customer group. 

In short, CRM tools help businesses connect with the right customers, leading to more sales and building customer loyalty. It tailors communication to create a positive relationship with customers.

Engage in Effective Marketing Campaigns  

CRM tools for Shopify empower businesses to engage in effective marketing campaigns by analyzing customer data, including purchase history, preferences, and contact information.

From customized suggestions to exclusive offers and relevant product recommendations, CRM for Shopify provides the tools to create compelling deals that resonate with individual customers.

This personalized approach boosts engagement and drives sales by delivering messages aligned with each customer’s needs and preferences.

Automate Lead Nurturing Process

Using CRM makes managing leads easier, helping turn potential buyers into paying customers. 

By automating lead nurturing, businesses can connect with potential customers at the right time, providing the information they need. This method helps manage leads and guide potential customers through the sales process. It increases the chances of them becoming paying customers and boosts sales. 

Create Customer Loyalty Programs 

CRM makes it simple to create loyalty programs, building strong connections between businesses and customers. You can easily track and reward loyal customers, by offering discounts and incentives. 

As a result, it encourages customers to keep buying again, creating a positive relationship between customers and the business.

Before using any CRM tools for a better customer loyalty program, it is advised that you grasp all this essential tactics about customer lifetime value. Check out this article below to learn more!

Cross-selling and Up-selling 

This system plays a crucial role in identifying prime opportunities for upselling and cross-selling by leveraging valuable insights. Through sophisticated algorithms, it generates highly relevant product recommendations. 

This smart approach makes shopping better for customers and increases the chances of them buying more, helping your business grow.

Consider enhancing your store with a robust Customer Relationship Management (CRM) system to facilitate significant growth. Continue reading for insights into our top three recommended CRM solutions tailored to your needs.

Top 3 Shopify CRM Solutions For Your Business

HubSpot CRM 

HubSpot CRM is a comprehensive customer relationship management (CRM) system designed to streamline lead and customer management for businesses. 

The HubSpot CRM provides essential tools such as live chat, dynamic lists, lead capture forms, and email marketing features. 

You can see customer data in this all-in-one platform, such as connections, activities, messages, memberships, interactions, and website actions.

Forms, a backbone of the system, allow seamless data capture from websites, social media, or landing pages. 

HubSpot empowers businesses to capture diverse information about prospects and customers, including website behavior, personal details, and a comprehensive record of brand engagement history.

Pros: 

  • Comprehensive features suitable for businesses of all sizes
  • User-friendly interface, even for non-tech-savvy businesses
  • All-in-one platform, streamlining sales and marketing efforts for businesses
  • Educational resources access

Cons: 

  • Expensive despite offering some free features and different budget-sized packages
  • Lack of split testing feature in lower-tiered packages, limiting the ability to fine-tune marketing and sales efforts
  • Require external expertise for advanced features 

BIK CRM

BIK CRM

BIK CRM is the intelligent marketing platform redefining your brand’s journey by turning social media interactions into tangible revenue streams.

Seamlessly integrating with Shopify, it provides a Multichannel CRM with live chat, sentiment analysis, and end-to-end chat tracking. 

Beyond its capabilities, BIK CRM transforms your growth strategy through Campaigns, a customized chatbot, and Instagram automation. Now you can optimize customer interactions, drive conversions, and elevate overall marketing efficiency.

Pros: 

  • Easy-to-use software, suitable for multiple businesses
  • Effective AI-powered features to save time and elevate sales 

Cons: 

  • Limited feature sets
  • Needs to monitor and adjust AI performance 

Zoho CRM

Zoho CRM is a cloud-based customer relationship management (CRM) software designed to empower businesses in effectively managing leads, sales pipelines, and customer relationships. 

Zoho CRM has many useful features, including lead management. It helps you keep track of and nurture potential customers from when they visit your website to when they become paying customers.  

The platform excels in sales automation, streamlining tasks like follow-up emails, quote creation, and demo scheduling. 

Elevating customer support, Zoho CRM enables efficient tracking of interactions and fast issue resolution. 

Analytics and reporting functionalities provide valuable insights into sales pipelines and customer relationships, allowing businesses to pinpoint areas for continuous improvement.

Pros

  • Integrates with other Zoho apps on both free and paid plans
  • Can use Zoho on the mobile app
  • Introduces AI tools to do predictive analytics 
  • Intuitive interface 

Cons

  • AI features are only available for top-tier plans 
  • Limited features on the free plan 
  • Requires more time to learn and adapt to advanced functionalities 

Final Thought

In conclusion, mastering the art of using CRM can significantly elevate your customer experience and boost overall business success. By using the seven tips mentioned in this article, you can create a plan to make the most of CRM for Shopify. This will help you build better relationships with customers, make them happier, and increase your sales.

Using these tips helps businesses improve their marketing and customer service processes and build long-term customer loyalty.

Embracing the full potential of CRM is not just a wise choice, it’s crucial for the success and growth of your online business!

customer care online courses for shopify merchants

Customer Care on Shopify: Top 5 Must-learn Courses To Win Customer Hearts

In such a competitive platform like Shopify, one of the great ways for businesses to differentiate themselves is to invest in customer care and cultivate long-lasting relationships with customers. Therefore, whether you have an established enterprise or just begin your journey in the world of Shopify, it is essential to continuously learn to elevate your customer care and propel your Shopify store to new heights of success. Now let’s dive into the top 5 courses that will help you win over your customers and make your Shopify store a hit!

Table of contents:

1. Essential Customer Care Skills For Shopify Merchants Communication skills

2. Top 5 Must-learn Courses To Win Customer Hearts

3. Applying Acquired Skills to Enhance Customer Care on Shopify

top 5 online courses for customer service on shopify

Essential Customer Care Skills For Shopify Merchants Communication skills

Problem-solving skills 

Problem-solving skills in customer service involve analytical thinking, critical thinking and creativity. Being adept at this skill set means that customer support agents can make agile decisions and deliver smart solutions to their customers even in urgent situations. By fostering these problem-solving skills, your online store can build trust and loyalty among customers, thus improving customer satisfaction and retention.

Communication skills

Effective communication allows customer support team members to understand customer inquiries, concerns, and feedback accurately, therefore providing relevant and timely assistance, reducing misunderstandings and frustration. Additionally, strong communication skills empower them to express empathy and build rapport with customers, fostering positive relationships and enhancing customer satisfaction.

Empathy and understanding of customer needs

Demonstrating empathy can make customers feel that you care about their concerns and are willing to help them solve their problems, especially when frustrated or angry. Besides, engaging with customers in an empathetic manner can provide valuable insights into their needs, preferences and pain points, which can be used to improve your products and services later.

Product knowledge and expertise

Having deep product knowledge helps customer support agents provide accurate and reliable information to customers, addressing their concerns effectively. Furthermore, agents who are knowledgeable about products can bring back valuable feedback to the product development teams based on customer inquiries and feedback.

Time management skills

Time management is the ability to effectively plan, organize and prioritize tasks to maximize productivity within a given period. When it comes to customer support on Shopify, time management skills play a crucial role in ensuring timely response to customers inquiries, issue resolution and seamless team collaboration. By mastering these skills, customer support team can improve overall performance in supporting customers.

Top 5 Must-learn Courses To Win Customer Hearts

1. Customer Service Fundamentals – Coursera

This course offers a comprehensive introduction to the essential principles and most common practices of customer service. Throughout the course, participants will explore 4 main modules, which are Communication skills, Personality, Problem solving, Process control. Each module will give a closer look into corresponding areas, providing learners with practical tools and insights to enhance their customer support abilities. 

For Shopify merchants who have just entered the competitive world of online retail, this course offers a wide range of benefits, including the capabilities to deliver excellent customer support, build stronger relationships and increase customer retention, which ultimately drive higher sales and revenue. 

More details about the learning path:

  • Level: Beginner
  • Learning time: 23 hours
  • Skills gained: Process management, Communication, Problem-solving, IT Customer support
  • Price: $39

2. Customer Service & Support Excellence: Advanced Soft Skills – Udemy 

Designed for professionals in customer service across several industries, this course focuses on cultivating a customer-centric mindset, a striving-for-growth attitude and honing essential skills. Joining this course, participants will learn different ways of approaching customers in various scenarios. Key modules cover topics such as empathy, stress management and problem-solving. To be more specific, Udemy helps participants learn:

  • How to self-reflect on your reactions and mindset
  • How to handle the customer’s expectations
  • How to turn bad situations into positive customer experiences
  • How to cope with stress and not let it slow down your productivity

By completing this course, Shopify merchants can definitely enhance their customer support abilities, build stronger relationships with customers and drive long-term business success.

customer support excellence - udemy

More details about the learning path:

  • Level: Intermediate – Professional
  • Learning time: 1 hour 47 mins
  • Skills gained: Customer Service and Support Soft skills, Stress management skills, etc.
  • Price: $49.99

3. Customer Service Online Training Courses – ZenDesk and LinkedIn

The Zendesk Customer Service Online Training Course is designed to enhance customer service skills for every customer service team. Built by ZenDesk and LinkedIn, this course offers valuable insights to both new customer support teams and the ones who seek to refine their skills. Not only does it equip customer support agents with strong problem-solving skills but it also provides guideline on how to de-escalate challenging situations to handle specific situations in which customers can be frustrated or even disrespectful.

There are 6 main sections included in this course:

  • Customer service foundations
  • Customer Service: Problem-Solving and Troubleshooting
  • Building Rapport with Customers
  • Customer Service: Handling Abusive Customers
  • Creating Positive Conversations with Challenging Customers
  • Serving Customers Using Social Media

More details about the learning path:

  • Level: All level
  • Learning time: 4 hours 14 mins
  • Price: After your free month, pay as little as ₫703,000.00* / month after. Cancel anytime

4. Customer Service Masterclass: Turn Buyers Into Raving Fans – Skillshare 

Customer Service Masterclass is a comprehensive program designed to equip customer support teams with the insights and skill sets needed to provide exceptional customer experiences. To any customer service professionals or other teams within your Shopify stores, this course provides a holistic approach to:

  • Enhance customer engagement
  • Improve problem resolution
  • Create positive brand perception
customer service class skillshare

More details about the learning path:

  • Level: All levels
  • Learning time: 1 hour 38 mins
  • Skills gained: Communication Skills, Proactive and Reactive customer service
  • Price: Become a member of Skillshare to learn this course for free!

5. How to Deal with MAD Customers – Skillshare 

The challenges of effectively managing interactions with dissatisfied customers are common to any small or large businesses on Shopify. This course provides the psychology behind customer anger and specific guidelines on how to navigate negative feedback and turn it into positive outcomes through constructive communication.

Key topics of this course include:

key lessons of how to deal with mad customers

More details about the learning path:

  • Level: All levels
  • Learning time: 1 hour 15 mins
  • Skills gained: Communication Skills, Proactive and Reactive customer service
  • Price: Become a member of Skillshare to learn this course for free!

Applying Acquired Skills to Enhance Customer Care on Shopify

Integrating learned skills into daily customer interactions

After learning some of the courses above, it is now time for Shopify businesses to implement the knowledge to real-life communication approach with their customers. To begin with, It is undeniable that the customer service team must understand their customer’s feelings and emotions. Therefore, applying psychological principles such as empathy, social proof should be the very first step, so don’t forget to include it in the customer care process!

Utilizing Shopify tools and resources to streamline customer care processes

Managing the customer care process is not an easy task for even an established store on Shopify platform. Fortunately, Shopify partners are always there to provide support to any merchants wishing to elevate their customer experience. From Shopify’s built-in messaging system to data analysis tools, merchants can now utilize these resources to enhance efficiency and overall customer satisfaction. 

>> Learn more about top 5 customer service apps for Shopify merchants to find out the best solution for your customer care process!

Wrapping up

By investing in these customer service courses, Shopify merchants can gain valuable insights to effectively communicate with customers, address their needs and deliver exceptional experiences. Consider rolling in the course that best matches the needs of your team right now and you will see the difference in the upcoming time!

customer lifetime value on shopify

Customer Lifetime Value: 3 Proven Tactics for Shopify Success

In the competitive world of e-commerce, the true gold lies not just in acquiring new customers, but in nurturing the ones you already have. Existing customers often account for a substantial portion of revenue, emphasizing the importance of retaining their loyalty. Thus, recognizing the crucial role of Customer Lifetime Value (CLV) becomes essential for Shopify merchants. Let’s dive deeper into this aspect in today’s article with us!

Table of contents:

What is Customer Lifetime Value (CLV)?

Why Customer Lifetime Value Matters for Shopify Merchants?

How to maximize Customer Lifetime Value for Shopify Merchants?

Optimize Customer Lifetime Value with MooseDesk

What is Customer Lifetime Value (CLV)?

Customer Lifetime Value (CLV) is a metric that represents the total revenue a business can expect from a single customer throughout their entire relationship. Calculating CLV involves a relatively straightforward formula.

Customer Lifetime Value Formula:

CLV Formula

Let’s break it down with an example.

Lenna Cosmetics is a Shopify merchant that sells beauty and skincare products online. A customer named Emma has been purchasing from the online store for the past two years. Over this period, Emma has made ten purchases, ranging from skincare products to beauty accessories. 

  • Average Purchase Value: The average value of Emma’s purchases is $50
  • Purchase Frequency: Emma makes a purchase approximately every two months.
  • Customer Lifespan: Emma has consistently returned to the online store for two years, showcasing a high level of customer retention.

Average Purchase Value ($50) x Purchase Frequency (every two months) x Customer Lifespan (two years) = $600.

Using the CLV formula, Lenna Cosmetics calculates Emma’s Customer Lifetime Value (CLV) at $600. This means, on average, the merchant can expect Emma to contribute $600 in revenue throughout her relationship with the business. Understanding CLV allows the e-commerce company to tailor marketing strategies, offer personalized promotions, and enhance customer experiences, all aimed at maximizing Emma’s lifetime value to the business.

Why Customer Lifetime Value Matters for Shopify Merchants?

Customer lifetime value is one of the most important e-commerce metrics. It’s like a health check for online businesses, showing their growth potential. Once you know how much each customer is worth over time, you can make informed decisions about acquisition, retention, and marketing strategies. For Shopify merchants, keeping an eye on CLV is key to steady growth. 

Why CLV matter

Alt text: Importance of CLV for Shopify Merchants

Here are 3 reasons why CLV holds particular importance for e-commerce businesses, especially for Shopify merchants.

Generate ROI on Customer Acquisition

CLV guides merchants to target channels that bring in the best and most profitable customers. Rather than just looking at the profit from the first purchase, it’s about considering the overall value a customer brings to the business. Understanding CLV helps you find the right balance between the acquisition costs and expected revenue from customers. 

Strengthen Retention Marketing Strategy

A high CLV often means repeat purchases and customer loyalty. Merchants can segment the customer base by CLV to make marketing more personal and relevant. By checking how marketing affects the average CLV in different customer groups, you can create campaigns that do not just bring in quick wins but also strengthen long-term relationships with customers.

Improve Output from Customer Support

Knowing how valuable customers are in the long run can boost what customer support can do. Support teams get to personalize interactions, tackle specific needs, and build long-term relationships. This not only makes customers happier but also keeps them loyal in the long run, making customer support work better overall.

But first, make sure that the customer support process is efficient enough. Check out Top 5 customer support apps for growing stores to learn more!

How to Maximize Customer Lifetime Value for Shopify Merchants?

Now that you’ve established the importance of CLV, let’s explore practical strategies for Shopify merchants to enhance this metric.

Maximize CLV

Alt text: Maximize CLV for Shopify Merchants

Personalized engagement

Merchants are recommended to make your customers feel special with personalized interactions. From welcoming them to having loyalty programs, let them know your brand truly cares. Keep the vibes going by using emails and newsletters to stay connected. Don’t forget, loyalty or membership programs are recommended!

Focus on sales 

Cross-sell activity and a skilled customer support team are ideal for online businesses to boost sales. Having a skilled customer support team that can answer questions and help customers find the right products for their needs will help to increase the likelihood that customers will make a purchase. By implementing tailored offers such as reorder reminder emails and coupons for the next order, you can effectively reduce abandoned cart rates. Increasing the value per order and purchase frequently will directly contribute to a higher CLV.

Enhanced customer satisfaction

Think of your customer support team as your ace salesperson in a physical store. Offering efficient and seamless support across various platforms ensures a smooth experience for the customer. The visibility of support in assisting customers positively enhances the brand image in their eyes. Additionally, support can directly engage in cross-selling and up-selling efforts.

Optimize Customer Lifetime Value with MooseDesk

Once you’ve got the idea of customer, you might be wondering how Moosedesk can be your go-to tool for boosting customer lifetime value. 

MooseDesk is the ultimate customer support app designed for Shopify merchants aiming to boost customer lifetime value. MooseDesk offers a centralized support system, allowing you to manage everything effortlessly in one user-friendly ticketing system. You can personalize support interactions with MooseDesk’s detailed customer information, enabling tailored responses and solutions for each individual. 

MooseDesk help desk app for shopify merchants

Ready to streamline your support operations and boost your business’s profitability? Elevate your customer support and maximize your customer lifetime value with MooseDesk now!>> Learn about MooseDesk’s free pricing plan for Shopify merchants!

customer support apps for shopify stores

Top 5 Shopify Customer Support Apps For Growing Stores

Your online business on Shopify is growing significantly and along with it, a rising number of customer queries. However, handling all the inquiries of customers coming from different channels can be challenging and even stressful sometimes. This has led you to search for the right helpdesk solution to take customer support to the next level. In today’s article, we will walk you through the 5 most popular customer support apps for Shopify stores, regardless of your industry.

Table of contents:

Must-have features of a customer support app

Top 5 recommended customer support apps for growing Shopify sellers

3 tips choose a suitable Shopify customer support app

Must-have features of a customer support app 

Before diving into the curated list, you should bear in mind these most common and beneficial features that any customer support app should have at the least:

Shopify Integration

Similar to the Google extension for Chrome, a customer support app that is specifically designed for Shopify will provide your store with tons of new features and functions that help you run business smoothly. There is no need for you to open a new window or switch between tabs because the app is already merged into your Shopify store, which also keeps your customer service operation more productive!

One-stop for all platforms

In today’s dynamic world of e-commerce, customers are not just using Shopify to purchase products but they are also surfing other platforms, such as Facebook, Instagram, TikTok Shop and contacting you via these channels. This explains why having a customer support app with a multiple-channel ticket management system will make it easier for you to manage customer queries and orders.

Automation workflow

One of the most essential features of a promising Shopify customer support app is automation. Whether it is sending an automated response, assigning tickets to a support agent or checking customer order status, this feature not only helps you save a huge amount of time but also creates an efficient workflow for your customer success team. 

Self-service portal 

Additionally, to customers who want live support, a wide range of people prefer to resolve the issues on their own – that is where the self-service portal comes in handy. Simply put, a self-service portal consists of self-help functions, such as FAQs, How-to articles and other informative guidelines, allowing your customers to navigate around and find expected answers at their fingertips freely.

Insightful reports 

From identifying common customer pain points to tracking support ticket trends, these reports empower Shopify merchants to optimize their support strategies and elevate customer satisfaction. Furthermore, analytics can help Shopify businesses gain a deeper understanding of customer support team’s performance, thus improving its efficiency and a smoother workflow.

>> Discover these 10+ help desk metrics to measure support performance on Shopify

Top 5 recommended customer support apps for growing Shopify sellers

MooseDesk

Amid several established customer service apps on the market, MooseDesk emerges as a refreshing option for small to medium Shopify businesses, who seek an efficient help desk solution without breaking the bank. Designed to integrate with your Shopify store, MooseDesk provides streamlined customer interactions across multiple channels. Its lean support system covers essential features such as:

  • Unified ticket center: MooseDesk’s omni-channel capability allows your agents to gather tickets from email, messaging and social media platforms into one single dashboard, keeping them organized and easily accessible.
  • Order management: For Shopify merchants, MooseDesk offers a range of features to create and track orders in a matter of minutes.
  • Tailor-made help widget: The app allows you to customize your Shopify stores to match your brand’s styles and images, thus boosting your connection with customers.
  • Real-time reports: MooseDesk provides live reports and detailed analytics to track your customer service team’s performance. This feature helps you find out which is the most popular concern of the customers as well as self-service rates, customer retention and satisfaction, etc.

Pricing: MooseDesk is now available at a completely free cost for early bird users. Learn more about its lifetime access to all features.

Richpanel

Richpanel is a customer support app built for Shopify and Shopify Plus stores that helps merchants manage and respond to customer inquiries in a matter of seconds. This helpdesk software is widely known for its AI capabilities and excellent customer service functions. 

Some of its key features include:

  • Multi-channel support: As being integrated into Shopify, there is no need to switch between different platforms like Facebook, email, phone, chat, making your teamwork streamlined and more time-saving.
  • Ticket management: Besides creating, assigning and managing tickets, this app also helps detect collisions among colleagues and allows tickets to go snoozing so that agents can respond later.
  • Self-service: Richpanel offers a self-service portal integrated with the customer’s cart platform, allowing them to resolve inquiries about orders, cancellations or returns without the need for customer support agents.
  • Reporting: This customer service app provides default reports that measure the performance of your store’s support center, drawing out lessons and weak points to improve. 

Pricing: Free 14-day trial available. Starter package starts at $29/ user per month

Gorgias

As an AI-driven helpdesk solution for Shopify fast-growing merchants, Gorgias is designed to help you manage all conversations from a broad array of channels into a united dashboard. Easy to set up and quick to integrate to Shopify, not only does this feature-rich app keep customer inquiries organized, it also applies machine learning to enhance an automated workflow for merchants. On top of that, this Shopify customer service app offers several ticket and case management features to assist customer agents perform better, including:

  • Ticket Creation UX
  • Ticket Response UX
  • Attachments/Screencasts: This feature allows agents to attach documents and files to the ticket, thus making it easier to communicate with customers.
  • Customer database: Each customer plays as a record of contact and each has a unique profile. With Gorgias, this information can be imported or created manually/automatically.
  • Automated response: Gorgias helps your customer support team respond almost immediately to a customer query and it even allows you to customize the message.

Price: Free 7-day trial available. Starter plans start at $10/month (including 3 customer support agents, live chat and 50 tickets).

Help Scout

help scout customer support software for shopify merchants

Help Scout is another customer support software that helps small to medium Shopify merchants centralize customer interactions across all channels (email, live chat and social media). One of Help Scout’s main selling points is a quick set-up procedure and personalized customer interaction. The simple-to-use yet powerful interface can get you familiarized with the tool within 15 minutes and take full advantage of it in just a day.

Other prominent features of this all-in-one customer support software include:

  • AI featured: Help Scout offers AI assistance to improve your response, polish your copy, fix grammar errors or translate text to other languages, just to name a few.
  • Seamless integrations: There are more than 50+ integrations that Help Scout provides so that merchants can work easily with other platforms.
  • Pre-built reports: The app is provided with built-in reporting capabilities to help merchants gain insights into their customers, team’s performance and other important metrics.
  • Automation: With Help Scout, your customer support team enjoys an automated workflow and even customizes it according to their preferences.
  • Easy collaboration: Teamwork is no longer a complex and chaotic process. Help Scout make it easier for the whole customer service team to collaborate and stay on the same page.

Pricing: Free 15-day trial available. Standard plans start at $25/user per month

Tidio

Tidio is originally a chat support app designed for Shopify stores, which helps merchants provide instant and real-time 24/7 customer support via its live chat and chatbots. This Shopify customer support app stands out among other competitors thanks to its notable customizability that allows users to create tailor-made live chat windows, message content or interaction panels according to their brand image. Moreover, Tidio also provides Shopify merchants with remarkable features, such as:

  • Shopify integration: Its live chat feature is available to any Shopify store, whether small or large scale, paving the way for excellent customer service.
  • Lyro AI bot: Using AI to solve up to 70% of customer queries, Lyro is easy to set up and does not require training. All of its answers are backed up by your knowledge base so fear not, it will not provide hallucinated content. 
  • Order management: During conversations with customers, agents can use in-build Shopify actions such as shopping cart preview, order history, recommend products, etc. to understand them better.
  • Ticket system: Tidio helps merchants track, tag and prioritize tickets from chats, and emails and even switch ownership when needed.
  • Analytics: Like any other customer support app, Tidio provides real time analytics for customer service team with clear metrics to gather insights and suggest improvements. 

Pricing: Free 7-day trial available for all features. Basic plans start at $29/user per month and Lyro AI plan starts at $39/user per month.

3 tips choose a suitable Shopify customer support app 

We understand that there are a multitude of helpdesk software available on the market at the moment and you may feel overwhelmed to find which one suits your business better. Let’s discover these methods so that you can deliver your decision without hesitation!

Read testimonials from other users

Take a moment to surf the review sections on Shopify App Store and learn about other users’ experience when using those customer service apps. These reviews can provide valuable insights into not only how well the apps align with specific needs but also how professional the support teams are. It is also advisable to focus on reviews from businesses similar to yours! 

Consider trying out new customer support apps on Shopify app store. Even though they just entered the market, these apps can promisely provide what every Shopify merchant needs to support customers better. 

Well, you may wonder how to decide which new apps are worth a try. Let’s take MooseDesk as an example, with 5-star reviews from the beginning, it is a remarkable choice for Shopify merchants looking for some new breeze!

Try the demo version

When having a shortlist of customer service apps, you may want to give each one of them a try. Most of these apps offer a free trial that lasts from 7 to 15 days. Feel free to register for a demo, navigate through the interface and assess whether the app can meet your team’s needs and its features reach the standard of your customer support operations.

Compare pricing

Each customer service tool has their own pricing structure, so you should spend time understanding and analyzing not only the initial costs when implementing but also potential expenses as your business is growing in near future. For small and medium Shopify merchants, it can be struggling to balance between the demands and the budget, therefore it is recommended using free plans until you are financially stable. 

Check out MooseDesk – free customer support app for early users!

Final Thought

The list goes on but above are the best 5 choices that we highly recommend for Shopify merchants who aim at expanding their business. We recommend you to consider all noteworthy options, then narrow down the list and go through the trial to see which one checks all the boxes. You can also ask for support from the customer service team of these solution providers to better understand the product and evaluate their professionalism at the same time.

This list will also be updated regularly so that you can have more outstanding products to consider. Don’t forget to subscribe to us to receive the latest notifications!

The art of customer onboarding on Shopif

Mastering The Art Of Customer Onboarding For Shopify Stores

Customer onboarding marks the crucial transition from sign-up to product proficiency for users. This pivotal phase shapes their entire experience, impacting satisfaction, retention, and overall business success. Mastering this process has become essential in a competitive landscape, setting the stage for exceptional user experiences right from the start. In this article, we will explore the most essential factors of customer onboarding on Shopify. But first, let’s break it down into these specific parts:

Table of contents

  1. What is customer onboarding?
  2. The importance of customer onboarding
  3. Customer onboarding process
  1. Customer onboarding best practices

What is customer onboarding?

Customer onboarding is the nurturing procedure designed to familiarize new users with your products and services. A customer onboarding process involves step-by-step tutorials, valuable guidance, and celebrations when a customer achieves milestones utilizing your product or service. 

This process aims to provide value to your users, ensuring they repeatedly engage with your product and seamlessly integrate it into their daily work routine. 

The best customer onboarding strategies focus on the buyer’s goals, offering clear and detailed instructions to effectively utilize the product in achieving these objectives. 

The importance of customer onboarding 

Customer onboarding is essential as it shapes users’ initial interaction with your product, setting the tone for their entire journey. It accelerates the time for users to grasp the value of your offering, increases customer lifetime value, and reduces churn rate. 

Additionally, it helps enhance customer engagement, paving the way for higher satisfaction and extended retention. 

Here are a few facts from Hubspot that highlight the significance of the onboarding process: 

  • The majority of revenue often stems from existing customers 
  • Happy customers can become your top referral sources
  • Customer retention can reduce acquisition costs and boost revenue

In conclusion, user onboarding plays a critical role in improving customer retention, consequently fueling your business growth.  

Customer onboarding process 

Sign-up process

The sign-up stage is the first part of the onboarding process.

Heap surveyed 79 SaaS companies and discovered that the typical conversion rate for their sign-up procedure stood at 36,2%. 

  • Keep your sign-up process short and smooth: Initiate your customers for success right from the start by simplifying the process of getting them started with your product. At this stage, requesting only a name, email address, and password should be adequate.
  • Require an extensive amount of information for sign-up? Instead of requesting all details on a single page, divide it across multiple pages. Spreading out the sign-up information over several pages was associated with a slight uptick in conversion rates. Thus, if your sign-up process demands a lot of customer information, take it easy by splitting it across multiple pages. 
  • Offering integration with familiar services such as Google, Slack,… This eliminates almost the friction during sign-up, enabling new customers to register with just a single click. “When people can register with one click using a service they already use like Google, Slack,…the signup rates improved 8.2 percentage points.” (Heap) 

                                     A sign-up form for Twilio

Why is it good? 

  • Short form: It doesn’t require lots of information
  • No credit card required
  • Concise, easily digestible bullet points are placed next to the form, reiterating the benefits customers will receive upon signing up.

Pinterest sign-up page

Why is it good:

  • There’s only one field to fill in to begin, keeping it brief.
  • Customers have the option to sign up using other tools they already use.

Welcome email 

After the user’s registration, the next step in your onboarding process involves sending them a welcome email. This email should promptly guide them back to your product, enabling them to start using it and derive value from it right away. 

  • Express appreciation: Extend your thanks. These users have taken the time to sign up for your product, so it’s important to communicate that you value them. 
  • Send helpful resources: Incorporate links to onboarding resources such as product tours, demo videos, knowledge base articles, or FAQs. However, it’s crucial not to overwhelm the customer with excessive information at this early stage in the process.
  • Encourage users to use your product: The main objective of this email is to encourage your new users to log in to experience your product. Including a CTA in your email can motivate them to get started. 

First log-in

Even if a user has viewed a demo or gone through a tour, their initial log-in is their first real impression of your product. 

During this phase, your goal is to help them set up and become prepared to utilize your product. Typically, it involves providing a guided tutorial or set-up wizard that walks your customers through each step of the process. 

  • Provide precise instructions to your customers: Avoid leaving them to speculate; instead, offer valuable information or tools, such as a setup wizard, immediately upon their login.
  • Offer a simple victory: Since it may require time for users to fully appreciate your product’s value, you should offer a swift achievement to boost their confidence. This could entail something as straightforward as “leveling up” in the onboarding process or earning a badge for completing a specific action.
  • Provide a “getting started” checklist: Develop an outline or checklist of what tasks new users should complete and what they can anticipate throughout the onboarding process. 

Integrations and Invitations

For B2B companies, the onboarding process often encompasses various team members and tools. Your addition to their tech stack typically isn’t standalone software, rather,  it’s a product that necessitates integration with other systems. This often involves importing data and inviting members to join the workspace. 

  • Leverage automation: You should automate as much of the process as possible to eliminate bottlenecks that may cause issues for your users. 
  • Provide options: Not every customer might require setting up platform integrations, importing data, or inviting other users to join their team. Hence, ensure that this stage remains an optional component of your onboarding process.
  • Deliver exceptional support: Make sure you have a support team to address all customer issues during this stage.

Product walkthrough or tutorial

A product walkthrough guides your customers through the necessary steps to set up and accomplish essential tasks within your product. The objective is to motivate users to complete essential tasks within the product. 

  • Enable customers to skip certain sections of the process. Some users might have prior familiarity with your product from previous roles. You can provide them the option to skip parts or the entirety of the tutorial to ensure there are no obstacles to them when using the product. 
  • Enable a pause feature. Some prefer not to go through an entire onboarding tutorial in one sitting. Therefore, it’s crucial to offer your customers the flexibility to pause the product walkthrough and return to it whenever necessary.
  • Offer extra assistance: Some users might need more than just a product walkthrough or tutorial when using your product. Make sure all customers can reach support agents for extra help. Alternatively, consider providing a live chat support feature for immediate assistance.

Follow-up email

Your onboarding process aims to maintain customer engagement beyond their initial login.

You have to consider sending subsequent follow-up emails that provide helpful tips to assist your customers in utilizing your product and encourage them to log back in through these communications.

  • Offer assistance, not sales pitches: Rather than pushing for an upgrade or promoting another product, concentrate on nurturing the relationship established with your customer through this specific product. Share resources such as links to help center articles and videos detailing specific features to assist users in maximizing the benefits of your company’s products.
  • Keep it concise. According to Constant Contact’s analysis of over 2.1 million emails, the ones with the highest click-through rates had about 20 lines of text, roughly equivalent to 200 words. Ensure your communication centers around one topic or usage scenario to avoid overwhelming readers.
  • Utilize social proof: Embedding customer testimonials and reviews within your follow-up emails to remind your users about the value of your product.

Customer onboarding best practices 

Show your value 

Showcasing your value serves as the foundation for a lasting relationship. You need to highlight the unique benefits and solutions your product offers to your customers. 

You have to show how your product solves their problems engages them and proves its immediate value. By consistently highlighting what you offer during onboarding, customers understand its significance, building trust and strengthening their loyalty to your brand.

Improve communication

Clear, concise, and timely communication at each stage ensures customers comprehend the steps involved, reducing confusion and enhancing their experience. You should provide multiple channels for communication, such as live chat, email, or guided tutorials to empower customers to seek assistance when needed. 

Keeping customers updated and reaching out proactively shows your commitment. It helps keep customers informed and engaged during onboarding, laying a strong foundation for a successful relationship.

Create an amazing experience 

Every customer has distinct concerns, so you should provide a personalized experience. The more you customize your solution to meet their needs, the easier it will be to achieve wins.

Additionally, ensure availability to assist customers getting stuck. This enhances their onboarding experience and provides insights into areas where your process might need improvement.

Utilize customer support system

Leveraging a robust customer support system within your onboarding process is crucial for a smooth journey. It ensures timely assistance and guidance for new users navigating your product. 

Moreover, utilizing customer support interactions helps you learn and improve the onboarding process by finding and fixing issues.

Measure the success of customer onboarding 

To gauge onboarding success effectively, it’s advisable to collect various metrics. This approach provides a comprehensive understanding of customers’ sentiments and actions. 

            >> 10+ Help Desk Metrics To Measure Support Performance On Shopify 

Wrapping up

In summary, customer onboarding serves as the bedrock for establishing strong relationships and driving customer success. It’s a crucial stage where businesses can make a lasting impact, meet user needs, and demonstrate their value. By focusing on clear communication, personalized assistance, and ongoing support, companies can elevate the onboarding experience. A well-executed onboarding strategy not only enhances retention but also cultivates lasting satisfaction, loyalty, and mutual growth between businesses and their customers.

10+ Help Desk Metrics To Measure Support Performance On Shopify

10+ Help Desk Metrics To Measure Support Performance On Shopify

Help desk metrics serve as invaluable tools in evaluating the performance of customer service teams, particularly in the Shopify platform. These metrics can offer actionable insights to optimize support operations and elevate service standards. By understanding these metrics, Shopify merchants can enhance their support capabilities, foster stronger customer relationships, and ultimately drive growth in this competitive marketplace.

In today’s article, we will explore 10+ essential help desk metrics on Shopify and how to measure them.

Why Shopify merchants need to measure help desk metrics

In this section, we will analyze the benefits of measuring help desk metrics for three parties: C-level executives, middle managers/leaders, and team members 

Levels Benefits 
For C-Levels– Strategic decision-making: Help desk metrics offer a comprehensive view of support operations, enabling CEO/ C-levels…to make informed decisions regarding overall strategy.
– Performance evaluation: evaluate the efficiency of the help desk team and monitor if the support services align with the company’s goals and customer satisfaction targets. 
For middle managers/ leaders– Operational efficiency: Managers/Leaders can use these metrics to identify bottlenecks, allocate resources efficiently, and set performance targets for their teams.
– Team management: Help desk metrics assist managers/ leaders in evaluating individual and team performance. These insights enable them to provide targeted coaching, training, and support where needed, enhancing overall team productivity 
For team members – Improve support quality: By tracking metrics, support teams can enhance the speed and effectiveness of issue resolution, resulting in a more satisfactory user experience. 
– Faster issue resolution: Help desk metrics help reduce downtime and increase productivity

10+ must-track help desk metrics on Shopify

Help desk metrics on Shopify can be categorized into 3 standout metrics: productivity metrics, performance metrics, and experience metrics. Let’s break these down to learn more!

Help desk metrics categories

Shopify help desk metrics about productivity 

Ticket volume 

Ticket volume is the total number of support tickets or customer inquiries received within a specific period on Shopify. This help desk metric tells you how frequently your customers encounter issues that require the help of a support agent. 

Moreover, analyzing your ticket volume helps you identify trends and pinpoint peak seasons when queries surge. This enables you to adjust staffing levels, preventing overworking during peak times.  

Ticket volume by working hours 

Ticket volume by working hours measures the number of support tickets managed during specific work periods. These metrics help understand how workload varies throughout the workday, assisting teams in resource allocation.

Ticket volume by working hours = Total number of tickets / Number of working hours

Example:

 If you have 100 tickets received in a day and your working hours are 8 hours.

The ticket volume by working hours in this case = 100 / 8 = 12.5 tickets per working hour

Ticket volume by channels

This helpdesk metric measures the number of customer inquiries received through each available support channel, such as email, live chat, Instagram, Facebook,…

Understanding the channel volume provides valuable insights into customer preferences regarding communication channels when seeking assistance. 

Ticket backlog

Ticket backlog is the total number of customer support tickets that remain unresolved within a defined timeframe. 

Tracking this help desk metric enables you to prevent being overwhelmed and promptly resolve your customer’s issues.

Ticket backlog = Total number of unresolved tickets 

(including tickets you have responded to, but haven’t closed)

Resolution rate 

The resolution rate measures how many tickets have been fully resolved out of the total number of tickets. A higher resolution rate indicates that a large proportion of customer inquiries or problems are being effectively resolved. 

Resolution rate = (Number of resolved tickets / Total number of tickets) * 100% 

For instance: 

If an agent resolves 80 out of 100 tickets within a week, the resolution rate would be:

Resolution rate = 80/100 *100% = 80% 

First-contact resolution (FCR) rate 

First-contact resolution (FCR) rate is the proportion of customer requests resolved by a support agent or a member during the initial interaction with the customers. 

FCR rate = The number of tickets resolved in the first contact between customer and agent/ Total number of tickets resolved * 100%

Shopify help desk metrics about performance 

First-response time 

First-response time captures how long it takes an agent to initially respond to Shopify support request or ticket. Long wait times might indicate that agents are struggling to keep up with a high volume of tickets.

First response time = Time of sending the first response – Time of receiving the customer message 

Average handling time (AHT)

Average handling time (AHT) is the average amount of time spent on a customer call or interaction. This metric serves as another indicator of your support team’s efficiency. Although longer AHTs don’t indicate an unproductive team, they might result in frustrated customers. 

AHT = Total the amount of time spent on each call or interaction / Total number of calls and interactions 

Resolution time 

These help desk performance metrics measure the amount of time taken to completely resolve a customer issue from the moment it’s reported until it’s resolved. It tells you how long a customer must wait for their issue to be resolved. 

This metric includes the entire lifecycle of a ticket, including the time spent on investigation, communication with the customer, troubleshooting, and finally providing a solution. 

Tracking resolution time helps evaluate the efficiency of your support team. Lower resolution times indicate faster response, problem-solving capabilities, and contributing to improved customer satisfaction. 

Shopify help desk metrics about the experience 

Customer Effort Score (CES)

Customer effort score (CES) evaluates how easy it is for customers to use or experience the features or functions of your products. CES is usually measured on a scale from 1 to 10. 

Customer Effort Score = Sum of customer effort ratings / Total number of survey response

Net Promotor Score

Net promotor score (NPS) measures how likely customers are to recommend your products to someone else. 

            NPS is usually measured on a scale from 1 to 10.

  • Promotors (respondents who answer 9-10) are very satisfied, happy customers and will most likely recommend you to others. 
  • Passives (respondents who answer 7-8) are satisfied but not likely to recommend your products or services.
  • Detractors (respondents who answer 6 and below) are dissatisfied and will not encourage others to patronize your business. 

NPS evaluates the overall satisfaction and loyalty of the customers (about both support + product) 

Customer Satisfaction Score (CSAT)

Customer Satisfaction Score (CSAT) measures how your customers feel about customer service or support they received. It’s typically measured by asking your customers to complete a quick survey post-service. 

These help desk metrics evaluate the quality of the service provided by the support team. 

According to Hiver’s benchmark survey, the CSAT score is the most critical metric for 41% of customer support teams. 

CSAT questions usually consist of concise and straightforward formats.  The most common type of customer satisfaction survey example involves a rating scale question, prompting customers to rate their satisfaction on a scale of 1-5 stars. 

Average CSAT can be measured on a daily, weekly, monthly, or quarterly basis.

Average CSAT = Total stars / Total surveys.

Example:

A support team received the following surveys last week.

5-star: 15 surveys

4-star: 10 surveys

3-star: 2 surveys

2-star: 1 survey

1-star: 0 survey

The average CSAT of that week: (15*5 + 10*4 + 2*3 + 1*2 + 0*1) / (15+10+2+1+0) = 4.39

How to measure help desk metrics effectively? 

Measuring help desk metrics effectively involves a combination of strategies and tools to gather and analyze data. Here are some ways you can take to measure your helpdesk metrics: 

How to measure help desk metrics effectively? 

Define KPIs

To measure your metrics effectively, the first step is identifying the specific metrics that matter to your help desk operations, which may include some of the metrics mentioned earlier. Ensure that your chosen Key Performance Indicators (KPIs) align closely with your goals and objectives.

Leverage customer surveys

You can leverage customer surveys to measure help desk metrics by gathering direct feedback from customers about their experience with your product/service. You should design surveys that focus on satisfaction levels, ease of issue resolution, and overall support quality. 

Track and analyze data regularly

To achieve a comprehensive view, it’s crucial to regularly export and merge data from various sources. Additionally, establishing regular intervals to review and analyze the gathered data against predetermined KPIs is vital. This helps identify trends, areas of improvement, and success within the help desk operations.

Finally, comparing your metrics with industry benchmarks or your historical data allows for setting achievable goals for improvement. 

Utilize a help desk app  

Implement a help desk app or ticketing system on Shopify that can automatically track and generate reports on your chosen KPIs. These apps typically provide dashboards and help desk reports that offer insights into various metrics, making it easier to track and analyze performance. 

If measuring your metrics poses a challenge, explore our MooseDesk app as a solution. Not only does it aid in resolving customer inquiries efficiently, but it also furnishes comprehensive reports including a range of essential metrics. 

MooseDesk’s reports offer a breakdown of key aspects of your daily support operations which helps you monitor the support metrics, performance, and gather other in-depth insights. These reports are accessible in real-time and allow customization with selected help desk metrics to suit your preferences. 

Discover MooseDesk for free! Sign up now and optimize your support operations with valuable insights.

Wrapping Up 

Choosing the right help desk metrics for your team can greatly improve your support strategy for future success. Not every metric suits every team, so it’s crucial to comprehend your current position in your progression.

For newcomers, metrics such as backlogs or utilization rates may not offer significant insights. Conversely, if you’re implementing an omnichannel support approach, metrics like handle time might not precisely address your specific requirements.

Assessing the metrics aligned with your team’s needs provides you with the most effective tools to navigate and plan for the future.

Effective eCommerce Strategy with 10 Best Practices

Top 10 E-commerce Growth Practices for Shopify Merchants (updated 2024)

Adopting a well-planned and adaptable eCommerce strategy is crucial for businesses. Nonetheless, certain business on Shopify, especially SMEs, might encounter challenges in developing effective eCommerce strategies. In this comprehensive guide, we will include everything you need to craft strategies that not only attract customers but also retain them in a competitive market.

Table of contents

1. The importance of eCommerce strategy to your online store

2. How to create a powerful eCommerce strategy

3. 10 eCommerce strategy best practices (with examples)

The importance of eCommerce strategy to your online store 

Foundation for Growth 

An effective eCommerce strategy stands as a pivotal factor in ensuring the steady growth of a business. It serves as a blueprint guiding the expansion of online operations while aligning with broader business objectives. 

A well-thought-out strategy not only drives sales but also fosters customer loyalty, optimizes operational efficiency, and adapts swiftly to market changes. By leveraging innovative tactics and streamlined processes, an eCommerce strategy becomes instrumental in sustaining and fostering the consistent growth of a business in the dynamic realm of online commerce.

The capability to surpass competitors

An eCommerce strategy provides a distinct edge in the digital marketplace which enables businesses to differentiate themselves through unique value propositions and enhanced customer experiences. 

A well-designed strategy focuses on understanding customer needs, leveraging competitive analysis, and identifying gaps in the market. Moreover, an eCommerce strategy fosters improvement, allowing businesses to innovate their products, services, and customer engagement methods, ultimately establishing a competitive advantage and staying ahead of the competition. 

Cost efficiency 

Adopting an eCommerce strategy significantly improves cost efficiency by streamlining various operational aspects of online businesses. It helps the company reduce expenses associated with brick-and-mortar establishments, such as rent, utilities, and employee salaries. 

Additionally, an effective strategy plan allows for the automation of numerous processes, including inventory management, order fulfillment, and customer service which helps cut labor costs and minimize human error. 

Furthermore, with a detailed strategy, businesses can make informed decisions about resource allocation, marketing expenditures, and product offerings, ensuring that investments yield higher returns and unnecessary costs are minimized. 

Overall, an eCommerce strategy improves cost-saving and operational efficiencies, contributing significantly to the profit of businesses.  

How to create a powerful eCommerce strategy 

Understand your audiences

Understanding your audiences allows you to target your efforts effectively. The key focus during this stage involves crafting customer personas and mapping out customer journeys. 

You can create customer personas through research, surveys, interviews, and archived data. A persona should be built based on the following information: 

  • Demographic data: age, gender, geography,…
  • Psychographic information: goals, challenges, motivations, insights,…
  • Professional details: job title, tools used,  decision-making power,…

The next step involves crafting the customer journey. A well-mapped customer journey allows you to fulfill customer expectations across various stages, optimizing touchpoints, and personalizing interactions to their needs. 

An example of a customer journey 

In summary, understanding your audiences is the very first step of a successful eCommerce strategy. It helps you to tailor your approach, improve user experience, and ultimately drive sales and growth for your business. 

Understand your competitors

Competitor analysis provides insights into market trends, helps identify gaps for differentiation, and allows learning from their successes and mistakes. Consequently, you can improve products/ services and strategically position your brand in the market. 

Performing a SWOT analysis enables a comprehensive assessment of your competitors’s strengths, weaknesses, opportunities, and threats. Let’s break it down this model!

  • S: What are their key success factors in the market? What is the USP of the competitor?
  • W: what are the competitor’s limitations?
  • O: What emerging market trends or new technologies could the competitor leverage? Are there changes in regulations or consumer preferences that present opportunities?
  • T: What external factors pose risks to the competitor’s business? 

Guide to SWOT analysis 

Define your goals and objectives

Your goals and objectives should follow the SMART criteria to provide a clear roadmap for your eCommerce strategy and allow for effective measurement of success.

Setting the SMART goals and objectives for your eCommerce strategy

Here are some examples of setting goals and objectives for an eCommerce strategy:

  • Increase subscription sign-up by 50% in the next year by offering incentives or special offers for subscribers. 
  • Enter a new market segment and achieve $50,000 in sales within the first quarter of 2024.
  • Decrease cart abandonment rate by 20% within 3 months by optimizing the checkout process. 
  • Increase social media engagement by 30% in 3 months by crafting high-quality content, posting regularly, and responding to users actively

Resource allocation

To ensure your strategy is feasible, you have to determine the resources required,         including financial, personnel, technology, time,…Resource allocation must align with business objectives to ensure that investments yield profitability.

It entails allocating budgets for various aspects such as marketing campaigns, inventory management, customer service,….You have to prioritize initiatives that align with business objectives and balance expenditures to maximize ROI. 

Resource allocation also involves allocating human resources to ensure that the right skill sets are utilized in tasks. 

Develop tactics for your eCommerce strategy 

Tactics are specific actions or methods used to achieve particular objectives within a strategy. Based on your analysis, develop tactics that align with your goals and objectives. This might include marketing, sales, operations, customer service,…..

For examples:

  • Marketing tactics: content creation, social media engagement, email marketing campaign,…
  • Sales tactics: discounts, cross-selling,…
  • Customer service tactics: personalized assistance, enhanced user experience,… 

Implementation plan 

An implementation plan outlines the detailed steps, tasks, timelines, and resources needed to execute your eCommerce strategy. It serves as a roadmap, assigning responsibilities, and setting clear milestones.

           The implementation plan typically includes the following:

  • Project scope
  • Schedule of activities
  • PIC (person in charge)
  • Budget allocation
  • KPIs

A well-crafted implementation plan will guarantee efficiency and the attainment of desired outcomes.

Risk management 

Continual monitoring, regular audits, and staying updated on emerging threads are essential to proactively manage risks.

Risk management involves identifying and assessing potential threats that could hinder business operations. In the realm of eCommerce, risks primarily include data privacy concerns, payment fraud, supply chain disruptions,…

10 eCommerce strategy best practices (with examples)

Get active on social media 

The saturation of social media makes it challenging for businesses to truly stand out. Hence, it’s crucial to maintain an active presence through regular sharing of posts.

By leveraging your distinctive value proposition to enhance customer experiences, your content can reach new prospects. 

Let’s take a look at this growing online business:

Passion Footwear is a convertible heels brand that is very active on social media, especially TikTok. This brand has more than 200,000 followers on TikTok and its videos reach 20,000 to 2 million people. It emphasizes the advantage offered by the footwear while integrating popular video trends.

Passion Footwear’s TikTok

Leverage email marketing 

Email marketing plays an important role in an eCommerce strategy by engaging, nurturing, and retaining customers.

Through personalized and targeted email campaigns, businesses can showcase new products, offer exclusive discounts, and provide valuable content to individual preferences. Additionally, email marketing allows for tracking and analyzing campaign performance, providing insights that help you optimize your strategies.  

Utilize PPC Advertising

Pay-per-click (PPC) advertising is a great way to reach more prospects and capture search traffic. It’s popular among SMEs for boosting their brand awareness due to its cost-effectiveness. 

In the realm of eCommerce, PPC campaigns can be tailored to specific products or categories, allowing businesses to reach audiences with high purchase intent. 

With this advertising method, you only pay if a user clicks on your ad displayed on search engine result pages. By bidding on relevant keywords and optimizing ad content, you can drive qualified traffic to your websites, resulting in increased conversions and revenue. 

Use appealing images 

According to Jeff Bullas – a marketing influencer and social media strategist – 67% of online shoppers agree that the images of any product are more important than product descriptions. Thus, selecting the most compelling images is crucial to attract your target customers. 

To ensure the best quality of the pictures,  you should maintain a consistent style and generate original content instead of relying on third-party images. 

As the customers can’t touch your product, high-quality images help them to imagine owning the product. 

You should capture eCommerce product images from various perspectives to empower prospective buyers to make well-informed decisions.

Attractive images on the eCommerce website 

Create a customer review strategy

Customer reviews have a significant impact on the purchase decisions of eCommerce users. You should encourage customers to leave their feedback on your products and then display them on your website. Customer feedback should consist of a written review alongside a star rating.

Customer review example

Here are some best practices for encouraging product reviews on your e-commerce site:

  • Ask for feedback: After your customers have received their products, you can consider requesting them to leave a review through email. Additionally, displaying a reviews popup post-product delivery is another effective strategy. 
  • Showcases review to ensure the reviews are easily accessible on your website
  • Feature customer photos to encourage customers to include photos with their reviews to enhance the authenticity of their feedback. User-generated content is always more trusted by customers. 

Include multiple payment options

To improve your conversion rate, you should offer various payment options, including direct bank transfers, credit cards, mobile payments,…

You even take it further and include unique options such as “Buy Now, Pay Later”, allowing customers to select their preferred payment method during checkout.  

multiple payment options

Utilize sales promotions

A sales promotion is crafted to enhance the value of a promotional offer for a product, aiming to entice customers to make a purchase. 

Let’s walk through some ideas for your promotions: 

  • Discount for new customers
  • Gift with purchase
  • Flash Sale
  • “Buy one, get one” promotion
  • Free sample
  • Membership reward promotion
  • Cashback promotion
  • Voucher for loyalty members
  • Gift card promotional deal 

End-of-season sales promotion

Use cross-selling strategy

Cross-selling in eCommerce refers to a sales method encouraging customers to spend more by purchasing related products alongside their current purchase. By showcasing relevant products during the checkout process or on product pages, eCommerce businesses can increase AOV while providing customers with valuable options. 

Through cross-selling strategy, businesses can not only boost sales but also improve customer satisfaction by offering a comprehensive and personalized shopping experience.

Example:  

Madewell is a women’s clothing brand that specializes in jeans,  shoes, T-shirts, and dresses. 

Their best seller item is the “Linen-Blend Hilltop Shirt”. At the top of the page, users can get detailed information about the shirt. And if they scroll down a bit more, they will discover a section titled “You might also love…” which includes links to other items that have a similar style to the  “Linen-Blend Hilltop Shirt”. 

Employ a clear returns policy

Having a concise returns policy can improve your conversion and your customer retention. For this reason, you should employ a clear returns policy that guides customers regarding the return or exchange of purchased items. 

To improve your returns policy, consider implementing the following actions:

  • Ensure your policy is easy to find
  • Make it clear and concise
  • Include detailed instruction

Improve customer support helpdesk 

Improving the customer support helpdesk brings numerous advantages to your eCommerce strategy. It makes customers happier by solving issues quickly, leading to better shopping experiences. This kind of support builds trust, encourages customers to stay loyal, and helps in retaining them. It also makes operations more efficient, reduces response times, and ultimately boosts sales. 

For streamlined and effective eCommerce customer service, consider leveraging the MooseDesk solution for your eCommerce store. This comprehensive platform offers a 24/7 live chat support system, ensuring no client queries or requests are missed.

Furthermore, the platform’s centralized support feature consolidates all inquiries into a user-friendly ticking system, preventing oversight or mishandling of customer requests across different channels. 

Moreover, MooseDesk empowers businesses with detailed customer insights, facilitating personalizing responses and tailored solutions for each individual. This comprehensive approach helps businesses deliver superior customer service and maintain customer satisfaction. 

“Experience seamless customer service management with MooseDesk – revolutionize your customer support journey today!”